Professional imagery can play an important role in helping a new business establish its presence and communicate its message clearly from the very beginning.
Aberdeenshire photographer Iska Birnie Photography recently worked with Kirsten Rennie, founder of Pawsitive Workplace, to create a set of brand images to support the launch of the new business.
Pawsitive Workplace focuses on improving wellbeing in professional environments through the positive impact of dogs. The business provides therapy dogs and handlers to organisations, helping to reduce stress, support mental wellbeing and create a more positive working culture.
As a new business, Pawsitive Workplace required a collection of professional photographs that could be used across their website, social media and marketing materials as they introduces themselves to organisations across the North-East.
The brand photo session was designed to capture a mixture of portraits, natural interaction shots and lifestyle imagery that reflects the core message of the business, the connection between people, dogs and workplace wellbeing.
Working with start-ups and growing businesses is something Iska particularly enjoys, as it allows her to help shape the early visual identity of a company. Often, these first sets of photographs become the foundation of a brand’s marketing, helping potential clients quickly understand what the business offers.
The images from the session will now support the launch and promotion of Pawsitive Workplace as it begins working with organisations interested in developing more positive and supportive workplace environments.
Alongside her commercial photography work with businesses across the region, Iska also specialises in photographing dogs and horses, making the collaboration with Pawsitive Workplace a natural fit.
To find out more visit:
www.iskabirniephotography.co.uk
www.pawsitiveworkplace.co.uk