In a new Lifestyle Section in May's Business Bulletin, Aberdeen & Grampian Chamber of Commerce checks out some of the travel, transport and luxury fashion available in the region.
In this feature, Rebecca Henderson, Editorial Executive at the Chamber popped into LoLo+Co on Union Street to find out more about what they have to offer.
Walking into LoLo+Co in the heart of Aberdeen’s Union Street, I realised this wasn’t going to be a typical shopping trip.
It was a grey, rainy day outside, but my time inside the boutique was anything but.
The welcome was warm, the space calm, and instead of rails to rummage through, I was met with a carefully curated collection and a team ready to make the experience feel entirely personal.
Stepping past the historic granite pillars and into the modern interior, there’s an immediate shift in mood. It feels effortlessly stylish but with a sense of understated luxury and every detail seems thoughtfully chosen. Just moments from the bustle of Union Street, it’s a space that feels a world away.
The shop, run by mother-and-daughter duo Rose and Lauren Reid, offers something increasingly rare on the high street - a personalised service paired with a number of brands you will struggle to find in Aberdeen.
During my visit, I browsed pieces from the likes of Ralph Lauren, Marc O’Polo, GANT and French Connection, alongside a selection of jewellery and accessories designed to complete the look.
But at the heart of LoLo+Co is its personal shopping experience. I was welcomed by Lauren, who spoke with genuine passion about the business and the importance of helping customers feel confident in what they wear.
For a £50 deposit, which is redeemable against any purchase, you can book a private session, with one-to-one styling, tailored recommendations and the entire boutique to yourself.
It’s a relaxed and unhurried experience which you can bring friends to, enjoy a glass of fizz together and take your time finding the perfect outfits for you.
Lauren stressed that the approach is attentive without ever feeling pushy. The team focus not just on what you’re looking for, but how you want to feel, offering guidance along the way whilst encouraging the customer to try something new and out of their comfort zone.
There’s also a strong sense of the local community woven through everything they do. It’s not just about selling clothes but creating a space where people can explore their style and build their confidence.
From carefully curated collections to styling advice, LoLo+Co is the perfect place for a relaxed, enjoyable shopping experience.
Find out more about LoLo+Co and their services here.