Aberdeen’s live events venue, P&J Live, has announced a partnership with luxury travel company Luxe Scot, who will become the venue’s official premium lounge and concierge partner.
As well as enhanced luxury décor of the current View Bar, now renamed the Luxe Scot Lounge, visitors will benefit from an elevated premium lounge guest experience and the chance to utilise the Luxe Scot concierge service, with bespoke chauffeur-driven transfers to and from live entertainment shows at P&J Live.
This partnership aims to prioritise effortless guest experience from pick up and arrivals at the venue, to premium venue hospitality and a luxurious drive home. With bespoke Luxe Scot show packages soon to be available, P&J Live fans will be able to treat themselves and their guests to the ultimate in North-east hospitality.
For conference and B2B events, the Luxe Scot Lounge will serve as an enhanced space for drinks receptions, conference breaks, exhibition sessions, registration and intimate dinners. Luxe Scot will also support with transport for client site visits when the team showcases the venue and surrounding region to conference organisers.
Rob Wicks (Managing Director - P&J Live), Alan and Gemma Findlater (Managing Director and Executive Director - Luxe Scot), Steve Daun (Head of Sales - P&J Live / Legends Global) and David McDonald (Operations Director - Luxe Scot).
Alan Findlater, Managing Director at Luxe Scot, said: “We are delighted to partner with P&J Live to create the Luxe Scot Lounge. Supporting our local community is incredibly important to us and this partnership reflects our commitment to giving back to the North-east.
“We have worked with Rob and Steve on several occasions and our shared dedication to delivering for the region makes this collaboration a natural fit. As a local business, it matters to us that we support such a significant venue within the city - a place that brings people together and plays a vital role in the community.
“This relationship is a fantastic opportunity to strengthen our connection with the region, contribute to its continued success and support a world class destination. It also aligns with our wider sponsorships and partnerships, including the DP World Tour, Spirit of Speyside, Legends Tour, Genesis Scottish Open and our work with leading luxury brands and high-profile figures.”
Rob Wicks, Managing Director at P&J Live, said: “We are delighted to welcome Luxe Scot as a new, long-term partner to P&J Live. I have known Alan and his team for several years and they are going to make for outstanding Official Lounge Partners of our View Bar with their relentless focus on quality and service. This collaboration reflects our shared ambition to further raise the bar and deliver high-quality experiences as we strive to position P&J Live as a leading venue within the UK events landscape.
“Partnerships like this are key to driving innovation, enhancing our wider offering, and delivering real value for our clients and visitors. Luxe Scot will benefit from access to an enviable demographic, dynamic marketing and activation opportunities, as well as rights to provide a bespoke concierge service for guests looking to add something special to their experience.”
With further planned activities between the venue and Luxe Scot, visitors to the venue can expect to see much more from this partnership going forward, benefiting from surprise giveaways and upgrades.
The elevated Luxe Scot Lounge will officially open to guests on April 30, 2026, when the venue welcomes the Bet MGM Premiere League Darts tournament. Upgrades for the Luxe Scot Lounge can be purchased on Ticketmaster here.
For more information on Luxe Scot, visit https://luxe.scot
For more information on P&J Live visit www.pandjlive.com