Housebuilder Persimmon Homes, which is behind plans for hundreds of homes on the former AECC land, has this morning published a strong set of third quarter results.
Since July 1 2025, the firm's net private sakes per outlet per week stands at 0.76, up 9% on the corresponding period last year.
That ties in with £2.79billion in current forward sales, a rise of 15% on the 2024 figure.
Persimmon's land holdings - plots which it either owns or controls - also rose slightly to approximately 83,800.
Dean Finch, group chief executive, commented: "Persimmon has performed well during 2025, in a challenging market, with increased sales rates, more sales outlets, and robust pricing.
"This demonstrates the benefit of the investment made in the business in recent years. Our forward sales are up 15% and we remain on track to deliver our 2025 performance in line with market expectations.
"While we are mindful of the current macroeconomic environment and the short-term challenges facing our industry, we are confident in the underlying strength of the market over the medium term.
"Leveraging our differentiated platform, including our investment in land, continued success on securing planning consents, vertical integration and our commitment to quality and customer service, we are investing to position the business for future success."
The update issued this morning to shareholders states the progress has been achieved despite consumer confidence being weakened by uncertainties including around the government's autumn budget.
It adds: "We are pleased with our 2025 performance so far, in challenging market conditions. The investment made in the business over recent years has positioned us well, allowing us to operate from a growing outlet base and to deliver an improved sales rate. We are on track to deliver our 2025 performance in line with market expectations.
"We remain mindful of affordability constraints and the potential impact the upcoming government budget might have on our private customers and on our institutional build-to-rent and affordable housing partners. Our market fundamentals remain strong and we are confident the business will increase margins, returns and shareholder value, as previously outlined, over the medium term."
FTSE100
The UK's flagship share index, the FTSE 100, was down 40 points at 9,883 shortly after opening this morning.
Brent crude oil futures remained at $62.61 a barrel.
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