Aberdeen-based Mearns & Gill, Scotland's longest-running creative marketing and events agency, has strengthened its expanding digital offering with the appointment of two new team members, Abbie White and Rachel Davidson.
The appointments further enhance the agency’s digital marketing and PR capabilities as Mearns & Gill continues to invest in its team and broaden the services available to clients.
Abbie White joins as Digital PR Account Manager, bringing almost five years’ experience delivering PR and digital campaigns across a diverse range of consumer and B2B sectors, including food and drink, interiors, travel, finance and insurance.
Specialising in creating newsworthy campaigns that deliver national media coverage and meaningful brand impact, Abbie has worked with household-name brands to develop integrated PR campaigns, alongside social media and influencer strategies designed to reach and engage target audiences.
Rachel Davidson joins Mearns & Gill as Digital Marketing Manager, bringing five years’ marketing experience across e-commerce, healthcare and the third sector.
Rachel specialises in paid advertising and customer journeys, with a focus on using digital activity to connect businesses with their target audiences and deliver measurable results. Alongside her professional experience, she has completed two Chartered Marketing Diplomas and recently achieved Chartered Marketer status.
The appointments follow Mearns & Gill’s continued investment in its digital division, which is led by Head of Digital Kevin Mitchell, and strengthens the agency’s ability to deliver integrated digital, PR, social media and marketing strategies for its growing client portfolio.
Mike Wilson, Managing Director of Mearns & Gill, says: “We are continuing to invest in the people, skills and expertise that enable us to deliver the very best for our clients, and Abbie and Rachel are fantastic additions to our growing team.
“Digital is now central to how brands communicate, build reputation and engage with their audiences, so our own capabilities must continue to evolve alongside the needs of our clients.
“Abbie brings a fantastic understanding of how to create stories that cut through in an increasingly competitive media landscape, while Rachel’s expertise in paid digital activity and customer journeys adds another valuable dimension to our offering. Together, they further strengthen the breadth of expertise we can bring to our clients.”
Celebrating its 90th year in business, Mearns & Gill has continued to invest in its digital offering as businesses increasingly seek fully integrated marketing strategies combining creative content, public relations, social media and web development to support business growth and strengthen their online presence.
For more information on Mearns & Gill’s digital services, visit https://www.mearns-gill.com/services/digital