Meet the exciting people behind our member businesses.
Name: Mark Turner
Company: Signal
Job title: Creative Director
Give us the elevator pitch for your business.
Signal is a full-service video production company, making high-quality, award-winning, bespoke videos and animations.
Who are your customers?
Everyone. From local SMEs to public sector organisations to large multinationals. We make promotional videos, training videos, HSE videos and documentaries.
What is the biggest challenge and opportunity your organisation is facing right now?
AI is a concern and an opportunity. A concern because it can generate video to a high technical level, but an opportunity because it cannot deliver the nuances of human-to-human communication - it has no ‘wit’ - and results are mixed and unreliable. Filmmaking, even a humble training film, is storytelling. AI can’t tell good stories, it can only parody them. But WE pride ourselves in telling great stories.
What is your word of advice for fellow Chamber members?
Think of your audience first: what do you want them to think, feel or do? Statistically video is the most effective medium for getting your message across, especially on social media. And if you want your audience to remember you, you need to stand out, so be bold and brave!
What is the best thing about being a Chamber member?
To have access to the local business community, the support they provide to us and keeping up with local and international developments and their potential impact on us all.