The humble half pint is enjoying a revival as drinkers look to moderate their alcohol intake and save money.
Sales of smaller servings of beer on Wednesdays have risen by 27% over the past year, according to transaction data from payments company Square, while Monday sales are up 23% and Tuesdays 20%.
The trend is strongest between 5pm and 8pm, suggesting after-work drinkers are increasingly choosing a half pint or following a full pint with a smaller measure.
It comes as the average price of a pint sold by businesses using Square has climbed from £5.47 in 2024 to £5.91 so far this year.
Low and no-alcohol beer is also gaining ground, accounting for 1.02% of bar transactions compared with 0.84% a year ago.
John O’Beirne, chief executive of Square International, said: “The pint remains a staple in Britain, but the data suggests those going for a drink after work may be opting for a half pint instead, or as a follow-up to a full pint.
“This could be for a number of reasons, including health, cost, or preferring to feel fresh the next day.”