Modern marketing agency, Moment has launched a series of webinars designed to support business recovery as we emerge from the COVID-19 pandemic.
The webinars, which will be aired live to enable robust question and answer sessions, will also be made available on demand for companies to refer back to.
Targeting business owners and directors, as well as marketing professionals, the experts at Moment will guide professionals through topics from Search Engine Marketing, to Social Media Marketing, to Media Planning & Buying and more.
The first webinar, currently scheduled for Thursday, 21 May is “A Moment’s Guide to...Getting to Grips with Google” and can be subscribed to for free at this link.
The session will cover questions like: what is Search Engine Marketing (SEM), what is Search Engine Optimisation (SEO), what is Pay-Per-Click advertising (PPC), as well as providing an overview of the key features of a Search Engine Results Page (SERP) and actionable tips to help you improve your search engine visibility by yourself. The objective of all this of course, is to be found when your potential customers are looking for what it is that you do.
Future webinars will cover key social media trends that have been witnessed during the pandemic, with advice for how to optimise your use of these channels in the present day; and highlight ideas for sophisticated marketing campaigns across both traditional and digital media.
Throughout the series, you’ll learn how to maintain a focus on measurement: ensuring you have the analytics in place to monitor the success of your marketing activity and demonstrate a return on your investment.
Follow Moment on LinkedIn to learn when the next webinars are announced.