Scottish bakery Morton's Rolls - which supplies M&S, Aldi and Lidl stores around the UK - is reported to have ceased trading.
BBC Scotland reports that in a letter to staff on Friday, the firm wrote that employees would be "laid off with immediate effect".
The bakery, which employs around 250 people, said that "no final decision" had been taken on redundancies but all jobs were at risk.
Last month, compulsory strike-off action was suspended on 9 February, two days after it was announced by Companies House.
But in the letter to staff on Friday, the firm wrote: "The company is ceasing to trade with immediate effect.
"The directors have taken steps to ensure that the business can continue in some form."
"But it is likely that this will be with a reduced workforce across the business."
Morton's Rolls was originally founded by Bob Morton and Jim Clarke in 1965 at their bakery near Drumchapel, in the west of Glasgow.
The company's flagship product is its traditional crispy roll.
For the year to the end of March 2021, the company reported a loss of £262,00 on turnover of more than £11.8million.
FTSE 100
The UK's top share index, the FTSE 100, started the day down five-points at 7,942 shortly after opening this morning, following Friday's marginal three-point gain.
Brent crude futures slipped -0.37% to $85.51 a barrel.
Companies reporting today
- Clarkson - full year results