Murgitroyd, the global intellectual property firm, has today announced a significant programme of investment and strategic realignment that will ensure it continues to meet and exceed the expectations of the world’s most innovative businesses.
It is a programme that has already seen the firm make significant investment in an AI-first technology platforms and strategic appointments to its senior leadership team.
The intellectual property (IP) landscape is rapidly evolving, with clients needing advisers that are more connected, more responsive and strategically aligned to their commercial priorities. Shaped through continuous feedback from clients, Murgitroyd’s transformation programme is focused on strengthening the firm’s ability to support clients today while building the capabilities they will need tomorrow.
To enhance the client experience, Murgitroyd has:
- Developed a new operating model that enables deeper collaboration and integration between teams. This ‘whole firm’ approach ensures clients benefit from the full breadth of the firm’s technical expertise wherever they are in the world.
- Introduced a strengthened client relationship model shaped by client insight and strategic partnership. A new reward structure has been introduced that recognises and incentivises the contributions to client development and long-term value creation.
- Created clear career pathways, including the introduction of a new Executive Director role, ensuring clients have direct access to experienced leaders that understand their business, markets and ambitions.
This investment and strategic realignment has already made a significant impact, with Murgitroyd winning mandates from several major global technology and engineering companies.
Gordon Stark, Chief Executive at Murgitroyd said: “Everything we are doing is about strengthening how we support our clients and how we develop our incredibly strong attorney teams. This is not simply a structural change - it is a step change in how we operate.
“Our clients are navigating unprecedented complexity. They need advisers who can combine deep technical expertise with strategic clarity, commercial understanding and the ability to move quickly. This programme ensures we are equipped to deliver exactly that.”
Stark added: “We are aligning our people, technology and operating model to the needs of global innovators. We are investing in what matters most - the quality of our relationships, the strength of our expertise and the tools that will define the future of IP advisory.
“This is about building a firm that is simpler, stronger and more scalable - one that delivers impact for clients today and is ready for the opportunities ahead.”