Oil and Gas UK (OGUK) is dropping "oil and gas" from its name in a rebrand which will see its focus and remit broaden to new energy sources.
The leading trade body for the North Sea energy sector, boasting hundreds of members including oil and gas giants, will now be called Offshore Energies UK (OEUK).
It follows rebrands from major players in recent years such as Statoil, now Equinor, and Total, now TotalEnergies, with increasing societal pressure on the industry to focus investment in green technologies.
Speaking to Energy Voice, chief executive Deirdre Michie said: "It's about reflecting what our members are doing. You see the amount they are changing, the sector is changing, and so we consider it important that we reflect that too.
"Oil and gas is still a fundamental part of what we do and how we do it, but hydrogen, carbon capture and storage, offshore wind are all part of an integrated energy mix that we see being developed today."
Asked directly whether the move could be seen as "Greenwashing", Ms Michie added: "People may level that at us, but, actually, what we'll be able to point to is our members changing, our members being the ones who are driving these new energies.
"Therefore it's appropriate that our organisation mirrors that and we come up with a name that says what it is on the tin.
"It is about having an organisation that represents offshore energies and the fact that these energies are continuing to evolve, they do need to integrate together and we're seeing that."