Increased demand brings 80% growth for leading virtual marketing agency
Scotland’s first virtual marketing agency has announced that 2021 was its most successful year to date thanks to turnover growth of 80%.
With most new work coming from referrals and recommendations from the existing client base, Aberdeen-based Prospect 13 supports an evolving range of businesses across the oil and gas, education, technology, IT, professional services, automotive, financial and commercial property sectors.
There was also physical growth last year when the company relocated to larger premises in Aberdeen’s Energy Park in Bridge of Don to house an expanding team which is currently eight strong and includes a student placement in collaboration with RGU.
The upward trajectory has already continued into 2022 and the agency has announced the creation of three new partnerships to facilitate further growth. The team is now working with a second graphic design specialist and a PR consultant to increase design and communications work and thanks to a positive client relationship with global business growth specialists, 4C Global (4C), clients from both businesses are benefiting from an alliance focused on delivering specialist, aligned business development, commercial and marketing support. This will see Prospect 13’s long-term, strategic approach to marketing complemented by 4C’s sales enablement and leadership expertise.
Prospect 13 was established by MD Cerri McDonald in 2018 and assists fellow businesses in better managing marketing and communications activities as well as raising their profile through effective stakeholder engagement using a suite of scalable services. Thanks to its innovative, tiered subscription-based services, the company is busy throughout the UK and also supports clients operating in Holland, Norway, Kazakhstan, Malaysia and Australia.
Commenting on the news, Cerri McDonald said: “I am thrilled to report positive growth figures which highlight exceptional expansion as we double our footprint and continue to enhance our in-house capabilities.
“The success of Prospect 13 to date has been built on delivering the highest levels of marketing support and customer satisfaction. This is underlined by the fact that almost a third of our clients have been with us since the start, expanding how they tap into our services over time. We are grateful, not only for the trust our clients all over the world have placed in us to deliver focused marketing services, but also for their positive feedback and referrals which contribute significantly towards our continued prosperity.
“This is a very exciting time for us. Our diversification strategy into new sectors has successfully contributed to the business flourishing, not least in the development of the digital marketing side of our business. This, in particular, has been thriving over the past 12 months as companies look to increase their social media presence and rely more on digital marketing as a tool for success.”
4C Global Managing Director Finlay Johnston added: “After talking to several marketing agencies, 4C Global chose to align with Prospect 13. Companies want to keep G&A costs to a minimum where possible, so management teams have been quick to adopt the outsourced virtual model that we both offer. We give them the comfort of having trusted, experienced professionals by their side to support their business growth whilst delivering straight talking advice where and when it’s most needed. Both teams have a genuine desire to deliver growth.”