Serena Joseph Anthony, an MSc International Marketing student at Robert Gordon University, has been highlighted for her contribution during a four-week industry placement with Aberdeen-based agency Arch 35 Marketing.
Originally from Hyderabad, India, Serena brought a strong background in social media and design to the role. She quickly became an integral part of the team, contributing to both creative and strategic aspects of the agency’s operations.
During her placement, Serena was entrusted with managing campaign content for Infinite Power Coaching, a local personal training brand focused on strength and wellness. Her work included content creation, performance tracking, and tone of voice refinement across social platforms. The brand, which offers online coaching and corporate wellness solutions, can be found at www.infinitepowercoaching.com.
In addition to this, Serena supported bespoke marketing strategies for several other Arch 35 clients. She was involved in campaign planning, internal meetings, and real-time content execution gaining valuable experience in how agency work blends creativity, communication, and commercial insight.
Darren Cadger, managing director and co-founder of Arch 35 Marketing, commented: “Serena made a real impact during her time with us. She embraced each task with creativity and professionalism, and we were consistently impressed by her ability to think strategically while delivering engaging content.”
The placement forms part of Arch 35’s collaboration with RGU to support postgraduate students with industry experience via the trade partnership scheme. Serena also received recognition from the Aberdeen Chamber of Commerce during her time with the agency, highlighting her contributions.
Contact Arch 35 Marketing today:
Website: www.arch35.com
Email: Darren@arch35.com