Robert Gordon University (RGU) is helping SMEs and other organisations across the North of Scotland embrace digital innovation and create a unique online presence to help them stand out from the crowd.
Working with partners in Northern Ireland, Ireland and Iceland, the University is helping organisations harness heritage and folklore to promote themselves; demonstring how they can use immersive technology such as augnmented and virtual reality, and enhancing their ability to exploit digital marketing and data analytics.
The project, ‘Capitalising on Digital Innovations for Heritage and Capacity’ (CADI SHAC) is funded by the Interreg Northern Periphery and Arctic Programme and runs until next summer. CADI SHAC is being led by RGU Orkney and involves researchers from the School of Creative and Cultural Business at RGU.
Professor David Gray, project lead said: “CADI SHAC is a cluster project, which builds on the work carried out across four Northern Perihpery and Arctic projects: StoryTagging, which RGU also leads, Digi2Market, CINE and STRATUS. It is a really exciting project that is enhancing the digital skills of small and medium sized enterprises across Scotland."
Project manager, Pamela Scadding, based at RGU Orkney, said: “CV19 has emphasised the need for small and medium enterprises (SMEs) and other organsations to embrace digital innovation to create a unique presence in an increasingly congested online space. Harnessing heritage and folklore sensitively can help them to do this, as can using immersive technology.”
Pamela added: “Through CADI SHAC, we are also aiming to widen SMEs access to training materials in digital marketing and analytics training, which will help them to enhance their online reach.”
RGU is working in partnership with the University of Ulster (Northern Ireland), Údarás na Gaeltachta (Ireland), and the the Gunnarsstofnun Cultural Centre (Iceland).