Social selling is a critical success factor for sales performance. So, how do you encourage and drive social selling practices?
At the start of the year, Doqaru set out to understand what
B2B sales look like today to determine what is working best for salespeople.
In November 2021, we administered a survey to gauge the performance of salespeople based on a series of factors, including the position in the company, industry, company size, and sales techniques. The respondents were asked about their channels and techniques and the associated success level.
Some of the key takeaways from the research were:
- Most salespeople in larger companies take at least one to three months to close deals, whereas 47% of salespeople in smaller companies close deals in just one to two calls.
- Our research highlights a clear link between social media use and sales performance. Four out of five respondents who did not reach their sales target also have not received social media training at their current company
- 43% of all sales managers say non-sales staff rarely or never share company content on social media
- Salespeople in the biggest companies (£100million+ in revenue) are the least comfortable using social media, with 46.6% saying they rarely or never use social media as a tool for sales.
Co-Founder, Yekemi Otaru, hosted a webinar last week to share the potential next steps for B2B companies. You can watch the replay here.
One of the focus areas for B2B sales functions is to develop a deeper understanding of how to use platforms like LinkedIn as a channel for social selling. Therefore, Doqaru is running a Summer Social Selling Essentials Programme in July/August 2022. This entry-level programme is designed to enable commercial and technical sellers to drive sales performance through social selling techniques. The programme will run over two weeks and consists of two 3-hour sessions with the Doqaru team.
"I am very satisfied and I will recommend this training to my contacts. Social selling is the future and we have to be well prepared."
-Sonia Goual, Key Account Manager at VARTA AG
"Doqaru’s Social Selling Essentials was insightful, well presented and rewarding. I didn’t realise how much I didn’t know until I did this course. Now I apply the new knowledge regularly and see a huge difference in engagement and connections I’ve made."
-Kayleigh Paterson Donald, Charity Development Executive at Gathimba Edwards
Follow this link to register your interest in the Summer Social Selling Essentials Programme: https://doqaru.typeform.com/to/tV40PjQg