Scotland’s largest dedicated online research panel, ScotPulse, has unveiled a suite of new TV adverts in a bid to strengthen its 33,000-strong panel. The new ads reflect the array of topics covered in the panel’s online surveys.
After launching on STV in late September, the 10, 20 and 30-second adverts are already tempting people to share their views at a time when public opinion matters more than ever. The cost of living crisis, public transport and the environment are just some of the hot topics getting the nation talking.
STV Creative’s Cameron Hastings said:
“Our new ScotPulse creative was all about making it easier for people to speak their mind - it’s as simple as filling in the blanks. We’re hoping our sharp and relevant survey topics encourage Scots to sign up to ScotPulse.”
Ian MacGillivray, ScotPulse Research Panel Manager, said: “We’re delighted to have launched new commercials that capture what ScotPulse is all about and fit in perfectly to our overall panel strategy. The results are excellent with hundreds of new sign-ups for ScotPulse since the campaign launched, and in the coming weeks we’ll be developing the themes further through digital and social media.”
To find out how ScotPulse can help your business, contact Ian MacGillivray on ian.macgillivray@scotpulse.com