Fierce Beer is excited to launch Plume, a 7.2% Hazy IPA, exclusively in Asda stores across the UK from April 13, 2026.
The launch follows Fierce Beer's recent inclusion in Asda's Collab Collection, making Plume the brewery's second national listing with the retailer.
Brewed with El Dorado, Galaxy and Citra hops, Plume delivers a soft mouthfeel and a bright, tropical hop character designed to cut through a crowded category.
A growing national presence
The launch marks another step in Fierce Beer’s major UK retail expansion. Shoppers will be able to access this new Scottish-brewed Hazy IPA across 250 stores.
Craig Cargill, Sales Director at Fierce Beer said: “We’re delighted to be launching exclusively with Asda again, bringing a bold new Hazy IPA to shoppers across the UK. This is a strong fit for the range and another important step in our growth as an independent Scottish brewery.”
Founded in 2016 in Aberdeen, Fierce Beer is one of the UK’s leading independent craft breweries, known for bold flavour, innovation and technical brewing expertise. Its beers are sold around the world.