VisitAberdeenshire
is continuing to encourage North-east residents to explore Aberdeen city this
spring, with its latest ‘Make a day of it’ promotion.
VisitAberdeenshire’s
multi-channel advertising campaign, delivered in partnership with DC Thomson
and supported by the UK Shared Prosperity Fund through Aberdeen City Council –
will feature digital display ads, a pull-out supplement and features within the
Press & Journal, online articles on the Press & Journal’s website, with
inspirational content to be shared across DC Thomson’s social media
channels.
Chris Foy, CEO, VisitAberdeenshire,
said: “We are inviting people of the North-east to discover something new or
rediscover a long-forgotten gem this spring.
“The campaign celebrates what makes a
day in Aberdeen a truly unique experience - from the city’s award-winning
cultural attractions, excellent food and drink options to the wide-open spaces
of our parks and beach.”
The current
‘Make a day of it’ campaign is the second of four waves of Aberdeen-focused
promotion, with further campaigns planned later in 2024 and into 2025.
Aberdeen City
Council Culture spokesperson, Councillor Martin Greig said: "Spring is an
excellent time for everyone to rediscover new and familiar places in our area.
There is such a wide range of interesting venues and activities to enjoy
locally. It's good to take the opportunity to visit and revisit somewhere
special and make a day of it."