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A North-east marketing agency has celebrated its fifth year by embracing a series of team and charitable initiatives that have helped strengthen company culture.

Established in 2019 by founder and CEO, Matt Sandham, bspoq helps companies grow their revenue online and offline. It works closely with a diverse range of clients, across both B2B and B2C markets, to reach new audiences and increase revenue based on their business goals.

With headquarters in the city’s Bridge of Don area, bspoq selected Mental Health Aberdeen as its charity partner for the year.

The team raised vital funds by taking part in the Granite City leg of the Kiltwalk, where colleagues walked 18 miles from Duthie Park to Banchory. The company further supported the charity by taking a table at its annual black-tie dinner and quiz in October.

This year has also seen bspoq recognised as a Living Wage accredited employer, while bosses have introduced an incentive scheme and employee of the month award.

With a focus on solidifying the company brand and culture, several workshops with a specialist, external coach were held to establish what kind of business the team would like to be while developing new processes and fine-tuning the structure to improve efficiencies.

During the sessions, the entire team collectively agreed on the new values to define the company culture: bold, committed, and open. These values are central to all aspects of business operations, from internal communications to project delivery for clients.

Matt Sandham explained: “With the company’s fifth birthday arriving, we wanted to take the opportunity to bring our team together to strengthen our shared values and sense of purpose.

“Reaching this stage in the business has given me some time for reflection on just how far we’ve come as a team over the past five years. None of the success we’ve achieved would have been possible without the hard work and dedication of our team of marketers along with the incredible support shown by our clients, suppliers and partners.”

Earlier this year, the company promoted Kylie Moles from head of marketing to chief marketing and operations officer while its team has grown to 12 people.

A newly-opened office in Edinburgh, located on the capital’s George Street, will also help to drive new commercial and partnership opportunities – while the company is exploring additional recruitment and expansion opportunities.

Kylie Moles, one of the company’s founding employees, added: “Over the past five years we have achieved several important milestones but, equally, I’m excited to see what the future holds for our team – particularly with the adoption of new technology and extending our reach into new sectors and geographies.”

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