STV is making advertising on its platforms even more accessible for businesses in the north of Scotland.
A new campaign, voiced by STV Radio presenter Greigsy, has launched this week and is aimed at helping brands across the north of Scotland grow through targeted, affordable, multiplatform marketing.
The packages on offer include a blend of STV, streamer STV Player and new top ten commercial radio station, STV Radio, which will help businesses maximise their engagement, reaching audiences wherever they are watching and listening to STV.
Cross-platform packages start at £1450, with TV and Radio spots in peak, daytime and late night as well as on STV’s popular VoD service.
Danielle Kelly, Commercial Director at STV, said: "TV is one of the most trusted and effective forms of advertising, and our new radio offering is building a loyal and engaged listenership. Combined with STV's unrivalled reach, our regionally targeted, multiplatform packages create a compelling opportunity for businesses looking to grow in the north.
“We’re open to conversations with any business looking to shine a light on what they do in the north in a creative, accessible and affordable way that works for them.”
STV has an unrivalled marketing platform in Scotland, with 77% of Scots engaging with its services in the first half of the year. STV showed 99% of the top 500 audiences for commercial broadcasters and streaming services.
STV’s latest audio venture, STV Radio, received its first official listening from figures this month and is already one of the top ten commercial radio stations in Scotland, attracting 139,000 weekly listeners, who tuned in for 1.3m hours.
STV also runs the £30million STV Growth Fund, which makes advertising affordable and accessible for SMEs in Scotland mainly via matched funding.
www.stvcommercial.tv