An up-and-coming digital marketing student with an Aberdeen-based agency has been recognised for her hard work during her university placement year.

Sarah Kelly, Digital Marketing Enthusiast with local consultancy Prospect 13, has been named as a Finalist in the Student Placement category in the Northern Star Business Awards 2023.

The Awards, which celebrate the exceptional accomplishments of organisations across the North-east of Scotland, will be presented at a ceremony at P&J Live on April 28 next year.

Robert Gordon University (RGU) student Sarah, initially joined the Prospect 13 team in early 2022 on a 12-week placement during which her initial focus centred on working with the experienced team to create two client websites so that, during her tenure, she would be able to taste different stages of web development and see the projects become reality.

However, realising that Sarah was too good to say goodbye to after 12 weeks, Prospect 13 Managing Director Cerri McDonald quickly offered Sarah a full-time summer job which is now part-time during term time, giving her valuable industry experience as she completes her final year of a Digital Marketing degree.

Commenting on her award, Sarah said: “Prospect 13 offered an environment for my creativity to flourish and I’m delighted to have gained such valuable experience in a wide variety of digital marketing activities.

“I have felt empowered to share ideas and add value to various projects for a broad client base. I’m so grateful to have had the opportunity to become part of the Prospect 13 team and to feel welcome, both professionally and personally. I am returning to university feeling confident, well-rounded and ready to gain further experience thanks to my placement position.

“I have honed so many valuable skills that will stand me in excellent stead, wherever my career takes me.”

Cerri McDonald added: “Investing in the next generation of creative professionals is critically important, not only to our company ethos, but also in ensuring our industry attracts and nurtures good people. Sarah embodies the very best of the wealth of up-and-coming talent which is out there, and we are delighted to be lucky enough to have her as part of our team.”

Prospect 13 was established by MD Cerri McDonald in 2018 and assists organisations in better managing marketing and communications activities as well as raising their profile through effective stakeholder engagement using a suite of scalable services. Thanks to its innovative, tiered subscription-based services, the company is busy throughout the UK and also supports clients operating in Holland, Norway, Kazakhstan, Malaysia and Australia.

For more, visit www.prospect13.co.uk

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