With her new brand identity kit at the helm, The Content Storyteller has set sail with a new range of storytelling for business packages. The launch of her website this week marks the beginning of a new journey and the start of an exciting new tale here in Aberdeen.
A good story is malleable in form, shape and material. According to a Frontier Economics report, 14 of the 20 all-time highest-grossing films were adaptations. And looking at this week's top Netflix shows reveals that 4/5 were adapted from another form.
Stories endure because they are the best way to communicate an idea. While tv and film production costs are enormous, business owners don't have the same financial barriers to spreading their word.
A business story is a narrative crafted to convey its unique nature and how it appeals emotionally and functionally to its intended audience.
Like the shows on Netflix and other streaming services, a well-crafted business story can be translated and adapted across many channels, from websites to Youtube channels to live events and promotional materials and everything in between.
More details of her short story, novella and complete works packages can be found on board her new website alongside her own creative writing story.