Aberdeen events arena P&J Live will be home of The Parent and Baby Show on the weekend of September 14 and 15 with over 50 brands and industry experts there to provide guidance and advice.
The Parent and Baby Show is the region's largest baby show, with a range of national and local brands, industry experts and demonstrations already confirmed.
Listening to the market, Breakwater Agency Founder, Adele Slater, has curated an event that brings all of the best brands under one roof.
Adele comments, “Regardless of who I spoke to, everyone I knew who was expecting or had families who were expecting complained that there’s a lack of availability within the city centre. Too often, parents-to-be were travelling for miles in the hopes of securing their perfect pram or exploring different bedroom ranges. A time that should be fun has become a chore, and I wanted to do something about it.”
Throughout the weekend, there will be a variety of demonstrations, including baby first aid and taster sessions from local parent and baby classes. We will be joined by a range of industry speakers who will cover a plethora of topics. From birthing plans to sleep therapy to climbing the milk ladder, the event has something for everyone.
Breakwater Agency Founder Adele Slater with Events Assistant Stevie Thomson and daughter Billie with Graphic Designer Siobhan Ogg
Adele continues, “The event is more than a sales spot for brands. We wanted to create a warm and nurturing environment where parents and parents-to-be can come together to learn, network and grow their confidence.”
The event has been extremely successful, with brands signing up before the official launch, and a high level of interest from both local and national brands. With tickets starting at £13.50, the event is an affordable way for parents to speak to industry professionals face to face, rather than frantically scrolling online.
Louise Stewart, Head of Entertainment, Exhibitions and Marketing at P&J Live, comments, “It’s really exciting to see a new event, like the Parent and Baby show, come to Aberdeen. Our own team within the venue has had a mini baby boom, and the feedback has been that they’ve had to either buy online or travel for hours to find what they want.”
The Parent and Baby Show is being held at P&J Live on September 14 and 15. Tickets for the event are on sale now and can be purchased here.