Caledonian Sleeper has launched a new targeted brand campaign across the UK.
The new “Wake Up” campaign takes onboard feedback from staff across their business, existing guests and guests yet to experience the Caledonian Sleeper. The idea behind the new Caledonian Sleeper campaign is to encourage people to “Wake Up” to the benefits of this unique way of travelling between Aberdeen and the heart of London.
Travelling from Aberdeen to London with Caledonian Sleeper allows guests to relax and recharge in their own private en-suite room, complete with luxury Glencraft mattress, and to wake up to a leisurely breakfast in the exclusive Club Car before an early morning arrival in the heart of London.
Phase 1 of the campaign launched on March 7 and will encompass a range of highly targeted paid ads across the web and social networks. The campaign will evolve in the months ahead with further messaging and media channels being rolled out all designed to inspire and encourage people across the UK and beyond to “Wake Up” to the Caledonian Sleeper – a unique way to travel.
Take a look onboard - https://www.youtube.com/watch?v=p4JEStzVQFc