using online bookings to improve your tourism business
Date: Friday, April 21
Time: 11.00am - 1.00pm
Venue: Meldrum House Hotel, Oldmeldrum, Inverurie AB51 0AE
Cost: Free
Digital technology is progressing at a rapid rate and impacting on the overall customer experience for the majority of visitors; from the inspirational stage (choosing a holiday location), all the way through to departure.
Over 80% of visitors are now using online resources to plan their holiday and over 65% of visitors to Scotland book online prior to their arrival.
However, only 35% of Aberdeen & Aberdeenshire accommodation businesses listed on VisitScotland.com have an integrated online booking system.
In order to keep up with demand and avoid losing bookings, Businesses need to embrace this technology and discover how to make it work for them.
This awareness session aims to help address your concerns as a business owner or operator and encourage you to feel more confident about your digital presence. You will also hear about how easy and inexpensive it can be to increase your booking capacity and be more successful in a digital world.
The session will involve:
- Introduction to Transacting Successfully Online for Tourism Businesses, Stephen Whitelaw, Digital Tourism Scotland
- Advice & input from VisitScotland & VisitAberdeenshire
- Case Study from local bed & breakfast business
- Light finger buffet & opportunity for informal networking
To Book:
www.eventbrite.com/e/using-online-bookings-to-improve-your-tourism-business-aberdeenshire-tickets-33239864329
Surgery Sessions - Immediately following the awareness session, VisitScotland & VisitAberdeenshire will be offering surgery sessions for accommodation businesses, who are looking for individual support to explore online bookings further. To enquire about these, please email: info@visitabdn.com