Tennis icon Sir Andy Murray has joined the Walker's Shortbread family and become the company's first ever brand ambassador.
From a small town in Scotland to the world stage, Walker's say the firmer Wimbledon champion's journey mirrors its own.
An advertising campaign with Sir Andy in time for this year's Wimbledon Championships has the tagline “A wee bit of Scotland that’s come a long way”.
Nicky Walker, Managing Director, at Walker’s Shortbread, said: "We are incredibly excited to welcome Andy Murray as our very first brand ambassador. We've always admired Andy's achievements, his dedication and his cautious charisma as well as his very obvious close relationship with his own family.
"These are qualities that resonate deeply with our own values at Walker's Shortbread. We are extremely honoured that Andy and his team have acknowledged Walker’s as a suitable partner and we are looking forward to this exciting new venture as we continue to promote Scotland at its finest.”
Sir Andy said: “I am proudly Scottish, and partnering with Walker’s, a brand that has been representing Scotland around the world for well over a century, felt like a great fit for me.”
"Together, we’re celebrating ‘A wee bit of Scotland that’s come a long way’."
You can read more about the collaboration on the Walker's Shortbread website.