Local creative print expert, XIC, has invested in a direct-to-object printer, unlocking new opportunities for businesses to transform off-the-shelf merchandise into promotional material and help raise their brand awareness.

Capable of printing any company’s brand onto a vast array of rigid objects, the machine is perfect for small batch runs such as wireless phone chargers for exclusive giveaways, or larger runs of notebooks and pens for conferences and expos.

From golf balls and water bottles to personalised gift boxes, the impressive piece of technology has already significantly aided clients’ marketing collateral at flagship events such as Offshore Europe, Subsea Expo and the Marine Safety Forum.

With clients spanning the energy, manufacturing, professional services, hospitality, tourism and property sectors, XIC is known for its creative print capabilities and out-of-the-box thinking that elevates companies’ brands.

Managing Director at XIC, Murray Alexander said: “Over the years we’ve been involved in some incredible projects and had the opportunity to try new print techniques that help our clients stand out against their competitors, but we don’t want to stop there. 

“We want to offer our clients a unique service that gets them excited about their promotional material, and this investment does that as previously merchandise and giveaway concepts have felt restricted, typically through standardised online options that felt like a risky purchase.

“This technology means companies have the freedom to ultimately pick products that align with their ethos and brand identity, and offers them the chance to put their name on a product they’re proud to be associated with.

“The whole XIC team is really excited about this service, I’d definitely encourage people to get in touch and come down to our workshop to see the printer in action!”

To find out more about the new direct-to-object printer, get in touch with the XIC team by visiting its website https://www.xic.com/contact/

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