Google Analytics 4 has been the default analytics platform since 2023, yet most B2B marketing teams are still either avoiding it, misreading it, or measuring the wrong things entirely.
The shift from Universal Analytics wasn't just a software update — it was a fundamental change in how data is collected, structured and reported. Without understanding the event-based model underneath it, you're making decisions based on numbers that don't mean what you think they mean.
This practical, beginner-friendly workshop gives you the foundation you've been putting off: what GA4 is actually tracking, where most setups go wrong, and how to turn your data into insight that connects digital activity to real business outcomes — no developer required.
What will you learn?
- Kick-Off & Objectives
- The Event-Based Model: Why Your Old Instincts Don't Apply
- Auditing Your Setup: Are You Tracking the Right Things?
- The Reports That Matter for B2B (and the ones you can ignore)
- Building a Simple Exploration for Lead & Engagement Insight
- Turning Data Into Action: A 30-Day Review Framework
Who is it for?
B2B marketers, content managers and in-house marketing teams who have access to GA4 but aren't yet getting value from it. If you've logged in, felt overwhelmed and clicked back out again, or if you've been using GA4 on autopilot without confidence in what you're looking at: this course will give you the clarity and a practical framework to make it work for your business.
Cost and duration
This course lasts for one day and is delivered at the Aberdeen & Grampian Chamber of Commerce Training Hub by our approved expert trainers.
These sessions are also perfect for groups of staff that require the same training and can also be organised at your offices, an external location of your choosing.
Complementary courses we would recommend:
- Business development excellence
- Sales and key account management
- LinkedIn accelerator for business growth
Download our training brochure below to find out more.
Victoria Vyalikova
Victoria Vyalikova is the founder and CEO of BrandHouzz, a digital marketing agency based in Aberdeen, focused on B2B growth marketing.
With 20 years of experience and a proven track record delivering campaigns in complex industries—energy, technology, healthcare, and industrial manufacturing—Victoria helps organisations turn digital marketing into a growth engine, not a guessing game.
Now in its 11th year, BrandHouzz works with ambitious teams across Scotland and beyond, applying the latest best practices in paid and organic campaigns to drive measurable impact. Whether it’s building visibility in new markets or improving lead conversion, Victoria brings clarity, strategic direction, and deep sector insight to the table.
Her training style is practical, accessible, and designed to help professionals take real steps forward—whatever their starting point.
| Location |
Aberdeen & Grampian Chamber of Commerce
The Hub, Exploration Drive
Aberdeen Energy Park
Bridge of Don
Aberdeen
AB23 8GX
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| Availability |
Places available
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