SEO for communications and PR professionals

This practical course is designed for inhouse and agency marketing and PR professionals looking to upskill their digital campaign skills with SEO.

Delegates will learn how to write news content that can drive relevant website traffic over time and contribute to higher website ranking, ultimately improving the site’s ROI (return on investment).

We will demonstrate how to write news content with SEO in mind and how comms professionals can leverage company’s news content to improve their site’s SEO.

Course attendees don’t need to have prior knowledge or experience with technical SEO: with real life examples and practical tips, you will be able to apply your newly learned skills right away.

What will you learn?

• Module 1: Business News: Digital First. Why framing your next comms or PR campaign with ‘digital first’ approach can have a long-lasting impact on your site’s SEO.
• Module 2: Ingredients of an optimised, SEO-friendly press release. You will learn essentials of an SEO-optimised press release. Non-technical but practical tactics you will be able to repeat over and over.
• Module 3: Optimisation best practice for specific types of news releases. Appointments and hires, product/service launches, new location/business expansion, M&A and contract wins – you will learn unique SEO tactics for different types of news releases and comms updates.
• Module 4: Propagate your company news to boost your site’s SEO. Learn how to leverage digital marketing to give your news content the traffic and life span it deserves! (Hint: one tweet is not enough).
• Module 5: You will learn which KPIs to monitor and which to ignore; how to do a campaign debrief and set up SOPs (standard operating procedures) to use for your next comms campaigns.

Who is it for?

This course is for in house or agency Marketing/Communications and/or PR professionals who write business news for their or their clients’ organisations and want to raise their comms skills with practical SEO knowledge.

Cost and duration

This course lasts for one day and is delivered at the Aberdeen & Grampian Chamber of Commerce Training Hub by our approved expert trainers.

These sessions are also perfect for groups of staff that require the same training and can also be organised at your offices, an external location of your choosing.