Business Breakfast: The Aberdeen Story with Wayne Hemingway MBE

Aberdeen & Grampian Chamber of Commerce and RSM are delighted to welcome Wayne Hemingway MBE for a special Business Breakfast, The Aberdeen Story.

One of the UK’s most influential designers and thinkers on place, regeneration and brand, Wayne is best known as the co-founder of iconic fashion label Red or Dead, as well as the driving force behind HemingwayDesign, which specialises in affordable, people-centred design.

From building a global fashion brand to leading award-winning housing, regeneration and placemaking projects across the UK, Wayne has consistently challenged conventional thinking about how businesses, communities and places are designed to work for people.

At this breakfast, sponsored by CBRE Global Workplace Solutions, Wayne will share insights from his career spanning fashion, design, housing and public space, exploring what makes places and brands succeed, how creativity drives commercial and social value, and why good design matters more than ever for economic growth and regeneration. 

The discussion will also consider the role of design in revitalising towns and city centres, supporting inclusive growth, and creating places where people want to live, work and invest. Including an update on work designed to put the North-east back on the map for investors and visitors.

The event will coincide with the launch of the latest edition of the Chamber’s Investment Tracker, which maps billions of pounds being invested across the region.

Wayne Hemingway MBE is one of the UK's most influential designers, entrepreneurs and champions of place-making. Best known as the co-founder of the iconic fashion brand Red or Dead, Wayne helped transform a market stall into an internationally recognised label, winning the British Fashion Council's Streetstyle Designer of the Year award for three consecutive years.

Following the success of Red or Dead, Wayne co-founded HemingwayDesign with his wife, Gerardine. The award-winning practice has built a reputation for creating people-centred places and delivering projects that combine design excellence with social impact, spanning housing, regeneration, culture and community initiatives across the UK.

Awarded an MBE for services to the design and fashion industries, Wayne is a passionate advocate for affordable, sustainable design and has advised businesses, governments and organisations on the future of towns, cities and communities. As an engaging speaker, he shares insights on creativity, innovation, entrepreneurship and the power of design to improve lives and shape a better future.