One of Scotland’s longest-established legal firms, Burnett & Reid LLP, has completed the rollout of its refreshed brand identity.
The rebrand includes a redesigned website and refreshed signage on property listings and shopfronts, including the newest addition to the firm, the Property Shop at 432 Union Street, formerly Gavin Bain & Co now operating as Burnett & Reid’s dedicated estate agency.
Burnett & Reid LLP, founded in 1754, announced its rebrand earlier this year, marking a significant milestone in the firm's modernisation while honouring over 270 years of heritage. The refreshed brand reflects the firm’s evolving position in the legal sector, with a strong focus on clarity, accessibility, and personal service.
The new brand identity is guided by Burnett & Reid’s updated tagline “Expert minds for complex times”, a reflection of the firm’s commitment to helping individuals, families, and businesses navigate legal matters with confidence, no matter how complex.
Their team of legal professionals bring deep expertise across disciplines and are uniquely equipped to handle complex, sensitive, and high-stakes cases. With decades of combined experience, the team understands that no two situations are ever the same, and is committed to providing tailored, personal advice that reflects each client’s unique circumstances.
Their website, burnett-reid.co.uk, features improved navigation, updated content, and a contemporary design that mirrors Burnett & Reid’s renewed visual identity. The site offers clients a clearer view of the firm’s full range of legal services, from property and private client matters to family law, criminal defence, agricultural law, corporate and commercial work.
A firm spokesperson said: “Our rebrand is more than just a new logo, it marks the beginning of an exciting new chapter in Burnett & Reid’s long and respected history. With over 270 years of experience behind us, we remain deeply rooted in our heritage while looking ahead with clarity and purpose. This refreshed identity reflects not only the evolving needs of our clients but also our continued commitment to delivering legal advice that is clear, personal, and accessible.”
With the rebrand now live across digital platforms and key North-east locations, Burnett & Reid is reaffirming its commitment to providing trusted legal expertise with a personal touch.
The firm’s updated look was created in close collaboration with local designers and marketing specialists, with care taken to retain the hallmarks of its long-standing reputation while evolving for the next generation of clients.