Aberdeen City Council is set to stick to its traffic-ban plans for the beach, despite complaints from local people who say they love driving along the seafront.
Roads chiefs insist that other streets are capable of handling an increase in displaced vehicles, but have stressed that those who need to drive to reach the coast will still be able to.
The Press and Journal says this comes as a new report reveals the results of a public consultation on the wider beach masterplan.
There were 713 comments from local people - with 55% supporting the regeneration plans.
The most popular ideas were building a new Dons stadium, with a leisure centre and ice rink being constructed as part of the complex.
The proposals are part of a £150million masterplan aimed at rejuvenating Aberdeen.
Concerns raised
But concerns were raised around how realistic the bold blueprint actually is and how it would be paid for.
Road changes also attracted criticism.
The main issues related to transport, parking and access.
"Poor communication" from the council was highlighted by those worried about not being allowed to take their car to the beach.
"The aim is to enable those who need to use a car to get to the beach to do so...but that driving 'through' the beach (i.e. the Esplanade/Beach Boulevard) is no longer permitted," the new report said.
It also stressed technical assessments show the city road network has the capacity to cope with the displaced traffic.
Alternative routes
It went on: "King Street will not be a logical alternative for many of the people who currently use the Esplanade.
"Modelling suggests that a proportion of trips would reassign more strategically via North Anderson Drive and the Western Peripheral Route."
The Press and Journal says it was acknowledged, however, that public transport is not yet good enough.
But the document stressed the redevelopment would act as a catalyst for improvement.
"Many older citizens reported feeling disconnected from the beach and commented that they can no longer access cafes, Beach Ballroom etc," it said.
"Rejuvenation of the beachfront represents a significant opportunity to improve public transport levels in the area and discussions with operators will be ongoing throughout subsequent stages of the plans."
No improvements needed
A number of people felt there was no need for the beach to be improved at all.
But another said the beachfront had been neglected for years.
The report acknowledged some respondents didn't want to see change at the beachfront.
Forty-two comments were received stating the plans shouldn't go ahead.
The document, which will go before councillors next week, also addresses concerns over funding for the project.
But it says the "overall economic and wellbeing benefits" make it worth pursuing.
"Every opportunity" will be taken, it said, to secure external funding with applications being made to the likes of the UK Government's Levelling-Up fund and others.