Tequila is booming in the US and starting to take off in the UK. To capitalise on this Boozy Events are partnering with Edinburgh-based tequila mixer brand Savora Drinks.
The partnership will involve collaboration from both companies working together to promote the tequila category, host tequila focused events and through their expanded networks secure further partnerships with tequila brands.
Gregor Sey who is a Director at Boozy Events commented “By any metric, tequila is gaining popularity fast and I’ve been keen to develop our offering at Boozy Events to take advantage of it and give the guests what they want. Additionally partnering specifically with a mixer brand, leaves the playing field open to working with multiple tequila brands while still working alongside a consumer brand in the tequila space”.
Matthew Walker who is a Director at Savora Drinks added “The team at Boozy Events share the same passion as us for tequila and I look forward to sharing more information about our forthcoming collab events!”
The first experience, aptly named “Savora X Boozy Tequila Experience” is now available to book, priced at £30 per person. More details are available here: boozyevents.com/virtual-tequila-experience