The boss of BrewDog has revealed he's in talks about turning the incredible rise of the North-east brewing giant into a movie.
James Watt - who launched the craft beer firm with best friend Martin Dickie in 2007 - revealed that talks have taken place about turning the firm's rise from a Fraserburgh industrial estate into a big screen blockbuster.
The Aberdeenshire entrepreneurs have grown the company from two people and a dog to a global brewing behemoth which serves up almost 200million pints per year.
Watt, who regularly shares his daily diary with his 51,000 Instagram followers, posted that he has held a meeting about a potential BrewDog movie.
He hasn't disclosed any further details of the discussions yet.
Watt and Dickie, who were at school together in Aberdeenshire, started BrewDog in 2007 with the help of a bank loan, savings and a grant from the Prince’s Trust.
Sixteen years later, they are a household name, thanks to tie-ups with major retailers and a series of headline-making controversies.
Mr Dickie had the technical beer-making nous at the outset – he is a graduate of the International Centre for Brewing and Distilling at Heriot-Watt University in Edinburgh and spent two years working at a brewery in Derbyshire called Thornbridge.
Meanwhile, Mr Watt studied law and economics at the same university before a stint as a fisherman.
In their spare time they brewed and in 2006 they were advised to give up the day jobs by beer writer Michael Jackson.
The next year, at the age of 24, they took on the lease of a building in Fraserburgh and invested in some equipment to launch their brand.
Since then, the firm has enjoyed breakneck growth, funded in part by the its 200,000 'Equity for Punks' shareholders.
In 2017, TSG partners bought a minority stake in the business for £213million in a deal which valued the business at over £1billion, earning it 'unicorn' status.
The founders were reported to have made £100million between them as a result of the deal.
However, it has not always been plain sailing, and BrewDog has faced criticism for its marketing campaigns in the past, as well as its workplace culture.
Mr Watt said the complaints made him a better chief executive, but has said some of the allegations were blown out of proportion.
Last year he announced he would hand over nearly a fifth of his stake in the craft beer firm, representing 3.7 million shares or a 5% shareholding in BrewDog, to salaried employees to mark the group’s 15-year anniversary.