Shoppers are ready to empty their wallets ahead of Christmas time as consumer confidence rises again.
The figures, published by GfK, give confidence to retailers after a worrying period.
Data from the Office for National Statistics shows more shops closed than opened in 2022 for the first time since 2010.
Despite the positives, GfK warned cost of living pressures remain an important limiting factor on household spend this festive period.
The research group reports that its Consumer Confidence Index (CCI) remains in the negative at -24 in November, though that it a six-point gain from October's -30.
GfK's client strategy director Joe Staton said: "Although the overall score is still tracking firmly in negative territory, it is good to see that consumers are more optimistic about their personal financial situation.
"This shows people are thinking about their future with increased confidence and willingness to look beyond the short term.
"Despite the acute cost of living pressures, many would still like to loosen their purse strings just a little so they can enjoy that feelgood factor we all associate with the festive season."
CCI has been topsy-turvy of late, with September's -21 score proceeded by a nine-point dip the following month.
Stanton says that reflects "encouraging news about falling inflation and wage growth, offset by high personal taxation, alongside costly fuel and energy bills."
Linda Ellett, UK head of consumer retail and leisure for KPMG, added: "Four in 10 consumers that KPMG surveyed said that the higher cost of living will require them to spend less on Christmas gifts this year.
"Even those spending the same amount as last year may well find that it equates to less volume due to the impact of inflation.
"Retailers are competing for this shrinking spend, with over a third of consumers telling us they are spending more time now searching for the best-priced goods.
"Whether it be Black Friday, Christmas, or generally, consumers are watching prices and looking out for genuinely good promotions and discounts."