STV has announced that David Treasurer will join its recently announced new national radio station as programme director.
David brings with him over 25 years of radio industry experience gained in both commercial and public service broadcasting. He joins STV from BBC Scotland where he has spent the last 10 years as the Senior Creative (Audio), shaping Radio Scotland’s sound and promotional strategy and creating campaigns for the wider BBC Scotland portfolio.
Prior to this he was Managing Editor at Global Radio in Scotland where he delivered local programming strategies across Smooth, Heart and XFM Scotland. He is also a former Programme Controller at Real Radio Scotland, where he created market leading and award-winning radio, shaping the content, brand and output.
David Treasurer
David will work closely with Graham Bryce (MD of Audio, STV) and Bobby Hain (MD of Audience, STV). The studio will be based at STV’s headquarters in Pacific Quay, Glasgow, and the mainstream music station, aimed at 35–54-year-olds, will be available on DAB and online. Key presenters along with the name of the station will be revealed later this year.
David Treasurer commented: “I’m thrilled to be joining STV and can’t wait to start creating the sound, content strategy and programming for a station that I believe can truly entertain and thrill audiences across Scotland. It’s an amazing challenge and I look forward to working with a team who will deliver must-listen radio.”
Graham Bryce, MD of Audio at STV, said: “The creation of our new radio station across Scotland is a hugely exciting venture and I’m delighted that David is on board as Programme Director. David brings with him a wealth of experience across all aspects of radio programming and production and has led some of the biggest radio stations in Scotland. I’m excited to be building an exceptional team as we work together towards launch.”
STV’s new radio station was announced as part of its wider FastFwd strategic update in May and is part of its newly created Audience division, which also includes the company’s broadcast channel STV, streaming service STV Player. The business will offer advertisers a unique multi-platform, cost-effective and hyper-targeted commercial package across Scotland - an unmatched combination of scale and precision.