Global online travel company Expedia has voiced its desire to promote more tourism businesses in Aberdeen and Aberdeenshire to further strengthen the North-east of Scotland as a top international visitor destination.
Speaking at a VisitAberdeenshire’s business to business networking event on Thursday, January 18, over 50 local tourism businesses including hotels, tour guides and attractions heard how they could work with each other and Expedia to strengthen Aberdeen and Aberdeenshire’s tourism proposition.
Euan Adams, senior market manager of Expedia said, “Euan Adams, senior market manager of Expedia said, “We have a real opportunity to strengthen the market in Aberdeen thanks to a local shift in targeting more leisure visitors. We are thrilled that VisitAberdeenshire invited us to engage with local tourism businesses at the event today. It is important that the work that Expedia does stays close to local tourism businesses and to what visitors want from a trip to North-east Scotland. It’s why we work closely with VisitAberdeenshire to support its work and the wider destination strategy."
Chris Foy, chief executive of VisitAberdeenshire said, “Expedia is one of the largest online travel booking sites in the world, and offers real value in helping to make the region more accessible to our key markets in terms of both travel logistics and affordability. Aberdeen and Aberdeenshire offer visitors a real authentic flavour of Scotland thanks largely to the compact infrastructure of the region, which makes it easy to explore, from castles to coast and city to mountains. As part of our wider plans we will work with Expedia to ensure the listings for the Aberdeen region on the Expedia site are content rich and give us the best chance to accelerate our visitor economy.”
VisitAberdeenshire is the lead tourism agency for Aberdeen and Aberdeenshire. It promotes fantastic visitor experiences in North-east Scotland to targeted audiences from around the world. It works to develop the visitor economy through initiatives that help tourism businesses to understand, and meet demand from an ever-changing market to strengthen the region’s position as a world-class tourism destination.