Streaming giant Netflix has cut prices in more than 30 countries as it attempts to attract more subscribers.
Prices have been reduced in parts of Asia, Europe, Latin America, sub-Saharan Africa and the Middle East.
But the company did not name the UK or the US as countries where it had cut its prices.
The move comes as the rising cost of living sees households tightening their belts and Netflix faces increased competition from rival services.
"Members have never had more choices when it comes to entertainment," a company spokesperson told the BBC.
The cuts apply to certain price plans, with subscription charges falling by half in some cases.
Shares down
The firm's shares closed 3.4% lower in New York yesterday on Thursday after the Wall Street Journal first reported the story.
Netflix, which operates in more than 190 countries, has faced increased competition from streaming rivals including Amazon, HBO and Disney.
Last year, the firm cut hundreds of jobs and launched a less-expensive streaming option with adverts as it fought to grow its share of the increasingly-competitive streaming market.
In January, Netflix co-chief executive Greg Peters outlined how he planned to attract more subscribers.
"We want to make that spectrum even wider as we seek to serve more members around the world and trying to deliver appropriate value at those different price points," he said.
The company is also cracking down on people sharing their subscriptions.
Password sharing
Netflix introduced limits on password sharing in more countries earlier this month. These require customers to pay an extra fee if they want friends and family who don't live with them to share their subscription.
Last summer, Netflix revealed that it had lost almost a million subscribers between April and the end of June as more people decided to quit the service.
However, in January the company said subscriber numbers had jumped at the end of 2022.
FTSE 100
The UK's top share index, the FTSE 100, was up 18 points at 7,926 shortly after opening this morning, following yesterday's 22-point loss.
Brent crude futures were 1.13% higher at $83.14 a barrel.
Companies reporting today
- Full-year results: International Consolidated Airlines, Jupiter Fund Management