When Aberdeenshire-based entrepreneur Gini Dunwell launched Novaflame, her vision was clear: create a community-led book subscription that delivers beautifully printed, collectable hardback editions from up-and-coming independent authors every quarter.
But spending her time packing boxes, negotiating courier contracts, managing staff or navigating the ever-changing maze of international shipping rules meant less time to devote to scaling and expansion.
That’s where Packed Posted came in.
From concept to scalable operation
Launching a subscription business isn’t just about having a great product. It’s about building repeatable systems that protect profit margins, maintain quality and scale smoothly as demand grows.
From day one, Packed Posted worked alongside Gini to:
- Consistent quality control ensuring that only the best examples land with customers
- Implement domestic & international shipping options to access global markets
- Pre-pay duties & taxes for optimal customer delivery experience
- Scalable order fulfilment so that the business has the confidence to expand
Removing the operational burden
For a quarterly subscription, fulfilment isn’t a small task. It means packaging and dispatching hundreds of orders within a short window.
By handling this process end-to-end, Packed Posted has removed the physical and logistical burden of shipping hundreds of books every quarter and. That frees Gini to focus on what truly drives the business forward: growing subscriber numbers, building her community, and developing the next edition.
Instead of spending days in a packing frenzy, she can invest that time into marketing, partnerships and future editions.
A warehouse that feels like an extension of the business
Rather than operating from a faceless distribution centre miles away, Packed Posted’s warehouse has become a practical extension of Novaflame’s business. Gini has been able to drop by in person, pack orders during TikTok Live sessions, and see operations firsthand.
That visibility builds confidence. It removes the “mystery facility” feeling many founders experience when outsourcing logistics and replaces it with collaboration and transparency.
More than just logistics
Packed Posted doesn’t position itself as simply a fulfilment house. For start-ups and scaling brands, it acts as an operational partner during the critical “zero to one” phase, helping founders translate a creative concept into a functioning, scalable e-commerce system.
In Novaflame’s case, that meant accommodating changes, working through early kinks, planning for international delivery from the outset, and ensuring every edition reaches readers in pristine condition.
Testimonial - Gini Dunwell, Founder of Novaflame Realms
“Packed Posted has been incredibly helpful in figuring out the best ways to set things up and working through any kinks as we launched. They’ve taken away the pressure of packing hundreds of books every quarter, which means I can focus on growing Novaflame and developing the next edition. Being able to visit the warehouse and even pack orders on TikTok has made it feel like a real extension of my business rather than just a third-party supplier.
I know I can trust the Packed Posted team to check over every special edition book being packed for any errors or damages to an incredibly high standard so I know my customers are receiving only the best which in turns helps customers trust in my business and I can’t express how much this means to me. I truthfully couldn’t do what I do without the team at Packed Posted.
Gregor constantly goes above and beyond to assist me with setup and scaling but also to answer certain customer service queries immediately and efficiently which again helps build trust in my brand and I cannot thank him enough.”
Supporting ambitious North-east brands
From subscription boxes to product launches and international expansion, Packed Posted works with ambitious founders to build the systems and infrastructure behind their idea.
Contact Gregor@PackedPosted.com to discuss your project.