In a first of its kind event, on April 28 and 29, Inverurie will transform itself into the ultimate wedding weekend destination, becoming a magical shopping haven where newly engaged couples can see local businesses showcase their wares and enjoy music serenading them in the streets.
Business Improvement District (BID) company We Are Inverurie identified that every company within the town has the ability to offer products or services for a wedding. Calculations showed those local organisations who actively attended wedding exhibitions had spent around £30,000 to have a presence at various shows.
The April Wedding Weekend will be open to all businesses to participate in and free to Inverurie Business Association members. Peripheral companies who are not members will have to pay to exhibit.
Ashley Wilson, We Are Inverurie BID manager, said: “We have received an overwhelming response and cannot wait to see our town transformed. As we are the first town to run such an event the Scottish Wedding Directory are hugely supportive of this and are undertaking all our marketing and promotion of the event.
“All we ask is our businesses are receptive to opening their premises on the Saturday and Sunday to capitalise on this fantastic opportunity. We will do targeted promotions through social media, in conjunction with the rigorous marketing communications plan, drafted by the Scottish Wedding Directory folks.
“This is a great platform to encourage collaborative working, allowing us to create a unique selling point and it is hoped that, following the inaugural weekend, this event will run for the next five years.”
For more information contact Ashley Wilson, We Are Inverurie BID manager: ashley@weareinverurie.co.uk.