A leading UK retail expert has been hired by Aberdeen Inspired to use his skills to attract new retailers to Union Street.
Jonathan De Mello has more than 25 years of experience transforming city centres and helped turn around Nottingham, Sheffield and Swansea.
More than one in five units on Union Street currently lay empty – with big brands deserting the high street in the past decade.
Mr De Mello said: “What we’re doing is diagnosing the issues and then coming up with solutions to essentially say ‘we should look at the independent quarter or global fashion brands’, for example.
“What we want to do is take Aberdeen up the hierarchy locally, but also nationally as well.
“So really it’s just addressing the structural issues we’ve seen in the sector, the decline of the High Street, what we can do to change that and also looking at future-proofing the city through the new things that are coming in.”
Click here to read a full interview with Mr De Mello in the Press & Journal.
