Charlie House’s 2023 Christmas Appeal showcases four North-east families that have children with life-limiting or life-threatening conditions, and how the public’s support can make a vital difference to their lives and many others, by donating as little as £10.
Taking supporters on a journey, the Jamiesons, Townhills, McShanes and Beatties are each telling their story to engage and educate audiences on how Charlie House has significantly supported them through emotional guidance, advocacy and information, and unlocked incredible opportunities for them to make precious memories.
Tracy Johnstone, founder of Charlie House, and husband Craig will also be sharing their family’s story following the passing of their 15 year old son Louis last week, who was the inspiration behind the local charity.
Drawing attention to how even small contributions can have an impact, the campaign inspires people to consider gifting a donation this festive season, either in their own name or as part of a present for others who are passionate about the cause.
With a range of services available to families, Charlie House explains that £10 can offer a child the gift of joy through a fun activity such as music therapy, how £30 could create lasting memories for siblings, granting them access to invaluable peer support, and how £50 can offer emotional support to a family member when they need it most.
The appeal, which officially launched in October with Allyson Townhill’s journey, unveils a new family story every few weeks on Charlie House’s website and social media platforms. The final story from Emma Beattie is now live and Emma will also be speaking at this year’s flagship event, the Big Build Ball on December 9, 2023.
John Brebner, CEO at Charlie House said: “Christmas is an extra special time of year at Charlie House as it’s incredibly rewarding to know we’ve helped unlock wonderful opportunities for families, ensuring they’re able to make lasting, happy memories together throughout the festive season.
“However, to make this possible, we need the help of generous supporters to ensure we can keep being there for them as we head into 2024. Our services have a significant impact on not just physical experiences such as sensory-based activities and short-break holidays, but the emotional wellbeing of parents and siblings who spend their days caring for their loved-ones.
“Our Christmas campaign was launched with education at the forefront, and at this time of year where people are generously gifting others, we’d also like to raise awareness of giving in someone’s name to support local families, especially for those passionate about the third sector.
“Please read and watch each story to discover how you can help hundreds of families across the North-east.”
Charlie House delivers practical and emotional support services as well as inclusive and accessible activities for parents, siblings and the whole family that enables them to gain confidence, engage socially, make memories together and meet others in similar situations and share information.
To read and watch Charlie House’s family stories, visit: https://www.charliehouse.org.uk/family-stories
To find out more about Charlie House’s services, visit: https://www.charliehouse.org.uk/how-we-can-help