The Marketing Magic Award - sponsored by Cala - was won by BIG Partnership at this year's Northern Star Business Awards.
BIG Partnership’s campaign for The Archie Foundation has demonstrated the power of strategic communications to make a lasting impact.
The Archie Foundation is a charity dedicated to supporting babies, children, and families in the North of Scotland, providing financial, emotional, and practical support not covered by the NHS.
As one of the UK’s leading integrated communications agencies, BIG Partnership has a proven track record in delivering exceptional results across diverse sectors, including public relations, digital marketing, and content creation.
Marketing Magic NSBA2025 BIG Partnership and sponsor Cala
Tasked with raising awareness and supporting fundraising for The Archie Foundation, BIG used its media expertise to craft a compelling narrative around the remarkable story of Filip Cegar, a young patient recovering from a serious injury.
The campaign generated 109 pieces of media coverage, reaching over two billion people across platforms like the BBC, Sky News, and Daily Mail, helping Filip surpass his £2,000 fundraising goal and raise £5,200. This success directly contributed to Archie’s overall fundraising efforts, with income rising from £1.4million to £1.6million in 2023.
This increase enabled the charity to extend its services to thousands of children and families, providing much-needed support in areas such as neonatal care and bereavement services. Additionally, the visibility provided by the campaign helped Archie reach a wider audience, ultimately bringing in more referrals for its vital financial, emotional, and practical support services.
BIG Partnership’s results-driven approach and dedication to delivering measurable impact have proven invaluable to The Archie Foundation’s growth. Its work continues to elevate the charity’s profile, expand its reach, and drive both fundraising and awareness, ensuring that the foundation’s services can continue making a real difference.