Disney is raising prices and expanding adverts in its streaming service, as it struggles to revive its business.
The entertainment giant plans to raise prices for its ad-free streaming service in the US this autumn and will launch Disney+ with advertisements in Canada, the UK and Europe in November.
The move comes as the firm faces a range of troubles, including lacklustre film performance and a sharp drop in television advertising sales.
The BBC says even its parks show signs of strain.
Revenue in the division rose 13%, lifted by a rebound in China.
But the company said attendance had slipped in the three months ending July 1 at its amusement park in Florida, where the group has been feuding with Governor Ron DeSantis.
Losses
Overall revenue at Disney grew just 4% year-on-year in the quarter as it posted losses of £361million.
Boss Bob Iger said he knew the firm had "work to do".
"I'm incredibly confident in Disney's long-term trajectory," he added.
Mr Iger acknowledged that the performance of some recent films - which included a new live action Little Mermaid and Guardians of the Galaxy Vol 3 - had been "disappointing".
But executives downplayed the attendance decline in Florida.
They said business remained strong compared with pre-pandemic levels, and the drop reflected wider trends, including a return to normal after the pandemic and a fall in international travel.
Focus
Disney's losses were not as severe as analysts had expected, which Mr Iger said reflected the firm's focus on cutting costs and improving efficiency.
The company spotlighted progress in its streaming business, where losses were cut in half from a year ago.
Subscriptions to its core Disney+ service grew 1% to 105.7million, as growth internationally offset a 1% decline in the US.
"Disney's mixed results will do little to calm investors anxious for clarity on the company's strategy for its streaming services and TV networks," said Insider Intelligence analyst Paul Verna.
"While it's encouraging that Disney narrowed its streaming losses in the past quarter, it did so mostly through massive reductions in workforce and content spending, rather than through organic growth."
FTSE 100
The UK's top share index, the FTSE 100, was down eight points at 7,578 shortly after opening this morning, following yesterday's 59-point jump.
Brent crude futures were up 0.03% at $87.55 a barrel.
Companies reporting today
- Half-year results: Persimmon, Petrofac