Tom Mackenzie has stepped into the role of Marketing Manager at Mackie’s of Scotland, progressing from Digital Marketing Executive as the brand continues its national growth.
Based at Westertown Farm, Tom takes on expanded responsibility within the Sales & Marketing team at a time of continued momentum for the family-owned business. Having played a central role in developing Mackie’s digital presence, he will now lead the delivery of integrated marketing activity across PR, retail, digital and community channels.
In his new role, Tom will oversee the brand’s agency partnerships and campaign planning, ensuring marketing strategy aligns closely with wider commercial objectives. He will also support the continued growth of the brand across digital platforms, helping to ensure marketing activity remains consistent, effective and aligned with Mackie’s values.
His remit extends beyond external communications, with responsibility for internal brand engagement, supporting charitable commitments and helping to showcase the business to visitors at the Aberdeenshire farm. He will also take primary responsibility for the development and management of the Marketing Intern, further strengthening in-house capability as the business continues to invest in its marketing function.
As Mackie’s celebrates 40 years in business, the focus is firmly on the future – continuing to innovate in both sustainability and product development for generations to come.
Tom said: Mackie’s is a family business with deep regional roots and a clear ambition to grow across the UK and beyond. Community, sustainability and trust sit at the heart of everything we do, and these values shape how we connect with our customers while championing what sets Mackie’s apart in the ice cream market - real milk and cream, with every batch made right here on the family farm.
“As we mark 40 years, there is a real opportunity to build on Mackie’s legacy. It’s an exciting moment to reflect on and celebrate our rich heritage whilst also looking ahead, continuing to develop a brand that stands shoulder to shoulder with the large multinationals.”
His promotion reflects Mackie’s continued focus on strengthening its marketing capability as it builds brand recognition across the UK retail landscape, while remaining grounded in the values that have underpinned its success for four decades.