The launch of a new virtual reality app from VisitScotland means that people across the globe can now visit Dunnottar Castle virtually, inspiring them to come and experience its beauty for real.
This leading Scottish visitor attraction is featured in the innovative new ScotlandVR tourism app which enables prospective visitors to go on a virtual visit to 26 top attractions. They may also choose, for example, to stroll around the prehistoric village of Skara Brae in Orkney, soar like a bird over Edinburgh Castle, journey into the depths of Ben Cruachan, the Hollow Mountain, or stand under the Northern Lights.
ScotlandVR is a ground-breaking virtual travel experience that allows people, wherever they are in the world, to be immersed in Scotland’s remarkable attractions.
Launched today (February 28), the ScotlandVR app, which is available for all Android and Apple users to download for free on Google Play and Apple Store, will - it is hoped - inspire more people to escape from their surroundings to discover Scotland in person.
Featuring state-of-the art 360Ëš imagery and footage, the journey begins in a virtual glen complete with moo-ing Highland Cow, crackling fire and bellowing stag. From there, users can jump into a map of Scotland and experience 26 unique attractions covering every region of the country.
The whole environment can be experienced in Stereoscopic 3D when used with a Google Cardboard virtual reality headset, or in 360Ëš view using gyroscope technology in phone mode.
The ScotlandVR app is a result of the collaborative effort and pioneering spirit of Scottish academic, technology and tourism sectors.
During the 2016 Year of Innovation, Architecture and Design, VisitScotland challenged young talent from Scotland’s academia to create an exciting, interactive digital product designed to inspire and motivate people to visit Scotland. The winners of the competition were a team from Edinburgh Napier University, led by Professor David Benyon and Dr Oli Mival, which developed the concept for an innovative app in which to explore a virtual Scotland. The final ScotlandVR app was created by Edinburgh-based digital and creative agency, Whitespace in association with VisitScotland and Edinburgh Napier University.
The app launches with 26 attractions, but future phases of the software will see further attractions added through refreshed content. The landmark locations for launch were chosen from set criteria including footfall, product diversity, online searches and links to the current 2017 Year of History, Heritage and Archaeology.
The launch attractions are:
- Abbotsford House, Scottish Borders
- Robert Burns Birthplace Museum, Ayrshire & Arran
- Cairngorms National Park, Highlands
- Calanais Standing Stones, Outer Hebrides
- Cruachan The Hollow Mountain, Argyll & The Isles
- Dunnottar Castle, Aberdeenshire
- Edinburgh Castle, Edinburgh & Lothians
- Eilean Donan Castle, Highlands
- The Falkirk Wheel, Loch Lomond, The Trossachs, Stirling and Forth Valley
- Falkland Palace and Garden, Fife
- Forth Bridges, Fife/Edinburgh and Lothians
- Galloway Forest Park, Dumfries & Galloway
- Glasgow Cathedral, Glasgow & Clyde Valley
- Glenfinnan Viaduct, Highlands
- The Kelpies, Loch Lomond, The Trossachs, Stirling and Forth Valley
- Kelvingrove Art Gallery and Museum, Glasgow & Clyde Valley
- National Museum of Scotland, Edinburgh and Lothians
- New Lanark World Heritage Site, Lanarkshire
- Riverside Museum, Glasgow & Clyde Valley
- Royal Botanic Garden Edinburgh, Edinburgh and Lothians
- RRS Discovery, Dundee and Angus
- The Scottish Crannog Centre and Loch Tay, Perthshire
- Skara Brae, Orkney
- Strathisla Distillery, Moray Speyside
- The National Wallace Monument, Stirlingshire
- Shetland Museum and Archives, Shetland
Research shows that 60% of searches for destination information are made using mobile devices. This, coupled with the fact that virtual reality is experiencing growth worldwide (forecast numbers of VR users between now and 2018 are set to grow by 400% to 170 million) creates a prime opportunity for Scotland to be discovered in a new and innovative way. A recent report by Greenlight VR showed that travel and adventure VR content is the most sought-after by consumers (74%), followed by movies and live events.
Fiona Hyslop, Cabinet Secretary for Culture, Tourism and External Affairs said:
“This virtual reality app provides people across the globe with a window into Scotland’s fantastic attractions. They will experience 26 unique attractions covering every region of the country. It will, I hope, inspire more people to discover Scotland for real.
“In this, the Year of History, Heritage and Archaeology, there has never been a better time to come to Scotland and experience our world class destinations and historic buildings and monuments.
“A team from Edinburgh Napier University developed the concept for this app, it demonstrates the pioneering spirit and ingenuity of Scotland’s academic, technology and tourism sectors.”
Jo Robinson, VisitScotland Regional Director, said:
“I am delighted that Aberdeenshire is featured in VisitScotland’s exciting first venture into the world of virtual reality. Dunnottar Castle is an outstanding Scottish attraction and fantastic tourism asset so I hope that a virtual visit will encourage more people to come to see it in person and explore the region.
“Far from being a fad or gimmick, VR is revolutionising the way people choose the destinations they might visit by allowing them to ‘try before they buy’ and learn more about the country in a unique and interactive way.
“Once people get a taste for the spirit of Scotland through ScotlandVR, we expect they will be booking a holiday to enjoy a first-hand experience of our stunning landscapes and attractions.”
ScotlandVR is now available to download from Google Play and Apple Stores. For more information, visit www.visitscotland.com/app
Promotional videos of ScotlandVR:
30 sec edit - https://www.youtube.com/watch?v=7iWlo1YjWBE
75 sec edit - https://www.youtube.com/watch?v=h80MpihZlhs