With LinkedIn’s algorithm having shifted several times already this year, North-east Scotland marketers and business owners are invited to an in-person Lunch-and-Learn on Tuesday, 27 August to ensure their profiles and content are ready for the post-summer sales cycle.

Hosted by Victoria Vyalikova, strategic B2B marketing director at Aberdeen-based BrandHouzz, the one-hour session promises a concise roadmap to regaining reach, re-activating dormant connections and sustaining visibility through Q4. Tickets are £15 with all profits going to The ARCHIE Foundation. Tickets include a light lunch and a take-away resource pack.

“Many firms will return from the holidays to find their usual LinkedIn tactics no longer work,” said Vyalikova. “This workshop is a fast tune-up: participants leave with concrete next steps, not theory.”

Key take-aways

  • Plain-English breakdown of key 2025 algorithm updates
  • Five-step framework to revive inactive contacts without “cold-pitch” messages
  • Plug-and-play posting rhythm built for the busy Q4 pipeline push

Event details

  • Date & Time: Tuesday, 27 August 2025, 12:30 – 13:30 (doors 12:00)
  • Venue: Citibase, H1, Hill of Rubislaw
  • Cost: £15 (includes lunch & resource pack)
  • Capacity: Limited to preserve Q&A value

Registration

Places can be secured via Eventbrite: https://autumn-ready-linkedin-tune-up-lunch-and-learn.eventbrite.com. Early booking is recommended.

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