In 1983, Aberdeen Football Club were a global business and a force to reckon with. Under the leadership of Sir Alex Ferguson, the team won many national and international trophies culminating in the European Cup Winners Cup victory against the great Real Madrid. Alfredo di Stefano said after the match, those famous words….’Aberdeen are a team, that money can’t buy. They have a soul, and a family spirit’

In today’s business environment, leadership is key to your success. Our recently published book, McMaster and Commander, The Business of Winning, looks at how one man, Sir Alex Ferguson inspired a football team and business to global recognition. The book is written by a Gothenburg Great, John McMaster with 3 other businesspeople who unashamedly, share stories with insights as to how to achieve greatness.

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