A new Aberdeenshire-based business is helping local companies turn customer feedback into a measurable commercial asset, following the launch of Granite Trust Reviews, an official Trustist Partner.
Founded in Oldmeldrum, Granite Trust Reviews supports businesses across the North-east of Scotland to collect, verify and showcase genuine customer reviews from multiple platforms in one place. The service focuses on improving trust, visibility and conversion for local organisations operating in competitive online environments.
Granite Trust Reviews works with businesses across a wide range of sectors, including healthcare, professional services, hospitality, trades and retail. By aggregating verified reviews from sources such as Google, Facebook, Trustpilot and industry-specific platforms, businesses can display trusted feedback directly on their websites, improving credibility and helping potential customers make informed decisions.
The business is a partner of Trustist, a UK-based review aggregation platform used by national brands including Timpson Group, which has nearly 4,000 locations across the UK. Trustist operates as a closed review platform, meaning reviews are verified and protected from manipulation, ensuring transparency and authenticity.
Founder William McBey said: “Many businesses work incredibly hard to deliver great service, but their reviews are often scattered across multiple platforms or hidden where customers never see them. Granite Trust Reviews helps bring that feedback together in a way that builds trust and supports real business growth, while remaining fully compliant with review and advertising standards.”
The launch comes at a time when consumer trust and online reputation play an increasingly important role in purchasing decisions. Independent research consistently shows that customers are more likely to engage with businesses that display verified, recent reviews clearly and consistently across their digital presence.
Granite Trust Reviews is actively engaging with the local business community across Aberdeenshire and the wider North-east, supporting organisations to better understand how customer feedback can be used not only for marketing, but also for insight, improvement and long-term reputation management.
The business operates across Aberdeen City & Shire & UK wide, working with SMEs as well as multi-location organisations looking to improve consistency and trust across their online footprint.