Embark on a transformative journey to navigate the dynamic landscapes of sales and client relations.
The purchasing journey has changed dramatically thanks to digital technology, empowering buyers with unprecedented knowledge and research ability.
Sales professionals are increasingly finding themselves brought into the decision-making process at later stages, encountering numerous challenges and obstacles that require adept navigation to successfully close deals.
In this course, we will delve into the evolving realm of business, exploring the profound impact of digital technology on customer behaviours. As we unravel the intricacies of the sales process, our focus will be on equipping you with the knowledge and skills essential for successful account management. Get ready for an engaging and insightful learning experience, tailored to enhance your expertise in driving sales, building lasting client relationships, and thriving in the ever-changing business landscape.
What will you learn?
- An overview of contemporary sales and sales processes
- Best practices for structuring and managing your sales efforts
- Building a solid sales foundation and mastering strategies to shorten the sales cycle
- Enhancing your ability to articulate your value proposition effectively
- Insight into the strategic principles and practices of key account management
- Techniques for successfully attaining your account goals and objectives
- A practical toolkit of ideas to efficiently manage and unlock the full potential of your key accounts.
Who is it for?
Sales and account management professionals looking to develop their skill base. It would also benefit those newly into a sales role who may be looking to develop "best practice” techniques.
Cost and duration
This course lasts for one day and is delivered at the Aberdeen & Grampian Chamber of Commerce Training Hub by our approved expert trainers.
These sessions are also perfect for groups of staff that require the same training and can also be organised at your offices, an external location of your choosing.
We also run a business development excellence course, which is perfect for those who are responsible for accounts and want to improve their performance.
David MacLean
David is an experienced business consultant specialising in advising new and growing organisations. With over 30 years working in the private, public and third sectors, he is an experienced, facilitator, coach and trainer.
Location |
Aberdeen & Grampian Chamber of Commerce The Hub, Exploration Drive Aberdeen Energy Park Bridge of Don Aberdeen AB23 8GX
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Availability |
Places available
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Date doesn’t suit?
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Sep 04, 2024
09:30 - 04:30
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